E-Sports and Promotions

Let’s talk about money!

For many people who hear about E-Sports, they tend to believe it is just a collection of gamers or people with too much time on their hands, attempting to justify video games by labeling it a sport.

After many discussions and debates with various E-Sports club members, and personal experience, we’ve found that one of the best ways to show someone the merits of E-Sports and how it works through the use of the #1 way to anyone’s attention… their wallet.

E-Sports is a lucrative business model. The concept is simple, game companies release a game and make it competitive by installing a ‘ranked’ or rankings system into the game in order to push players to competing against each other. This competitiveness naturally develops into competitions or tournaments, which not only gives promotions and advertisements to new prospective players and people who have never heard of the game. Along with it, due to streaming, videos, and other modern media coming into play, advertisers for gaming computers, food, and other computer oriented products will flock to get themselves in front of the screens of gamers watching the competitions. The typical system used to determine ranked is a variation of the ELO system, established by Arpad Elo.

Ultimately, this leads to competitions in which game owners will drop a healthy sum of money, ranging from $10,000 – $10,000,000 for winning. Thus, E-Sports and promotions go hand in hand, creating a cycle of game creation -> game competition -> promotions during competition -> increase in sales and game purchases -> repeat.

Which leads to the reason people should ultimately take E-Sports seriously. E-Sports is the future of gaming and potentially of a version of sports. With relatively low risk, high reward, and the lack of physical fitness/physical exertion, people previously unable to be competitive or physically unable to compete in sports, may find an avenue in E-Sports.